Key insights

• SEO Practices and Career Development

  • 🛠️ Traffic recovery, evaluating SEO employees, essential tools, and starting in SEO.

• Influences on SEO and Hiring Practices

  • 🤝 Google's partnerships impact SEO, GDPR benefits, and evaluating SEO applicants.
  • 📉 Responding to organic traffic drops requires thorough analysis and investigation.

• Global Expansion and SEO

  • 🌎 Steps for global expansion and considerations for China, Korea, and international markets.

• Effective SEO and Link-building

  • 🔗 Importance of quality content, considering mobile and desktop users, and matching user intent.

• Image Optimization for SEO

  • 🖼️ Use alt text, follow best practices like Pinterest, and focus on quality links.
  • 🌱 Emphasize creating interesting content for organic growth and link building.

• E-commerce SEO Strategy

  • 🛒 Consider user-generated reviews, local search optimization, and keyword research.
  • 📊 Analyzing traffic performance with tools like Google Analytics is crucial.

• SEO Best Practices

  • ⚙️ Avoid black hat techniques, prioritize content relevance and keywords.
  • 🔄 Randomization algorithm for cross linking URLs improves Google discovery.
  • 🚫 Meta keywords are no longer relevant due to search engine advancements.

• Importance of SEO in Marketing

  • 📈 SEO is crucial due to rising costs of other channels like PR and paid media.
  • 💰 Companies often overlook SEO's potential for significant returns with little investment.
  • 🔗 Different strategies are necessary for media and e-commerce in linking relevant content.

Q&A

• How should one start in SEO without formal courses?

  Starting in SEO without formal courses involves pursuing creative endeavors, gaining hands-on experience through personal projects, and connecting with experts via platforms like LinkedIn for networking and learning opportunities.

• What are essential tools for SEO?

  Essential tools for SEO include Ahrefs, Google Analytics, Screaming Frog SEO Spider, and Google Search Console, which are crucial for tracking and technical analysis.

• How can GDPR impact SEO?

  GDPR benefits SEO through updated privacy policies, reduced paid budgets, and decreased cannibalization by paid advertising, making it a positive influence on search engine optimization.

• What are the steps to expand globally for businesses?

  Expanding globally involves enabling international shipping, accepting other currencies, translating content, creating language-specific subdirectories, and considering hosting and compliance with local laws for better rankings in specific countries like China, Korea, etc.

• What factors should be considered for effective SEO ranking?

  Effective SEO ranking requires quality content, consideration of mobile and desktop users, and matching user intent to ensure relevance and high ranking.

• How can images be optimized for SEO?

  SEO optimization for images includes using alt text, following best practices like Pinterest, generating paid traffic, building links with quality and relevant content, and emphasizing on creating interesting content for organic growth and proactive distribution.

• What are some SEO strategies for e-commerce?

  SEO strategy for e-commerce involves considering user-generated reviews, local search optimization, content creation, keyword research, and image optimization. Analyzing traffic performance via tools like Google Analytics and refining strategies iteratively is crucial for successful SEO.

• What are some best practices for SEO?

  Best practices for SEO include avoiding black hat techniques, focusing on content relevance, embracing the importance of keywords, and refraining from practices not suitable for users, such as hiding text for SEO purposes.

• What are some key elements of Amazon's successful SEO strategy?

  Amazon's successful SEO strategy involves ensuring websites are fully crawlable, having a taxonomy for every page, and implementing different strategies for linking relevant content for media and e-commerce.

• Why does SEO still matter in 2018?

  SEO is still important in 2018 due to the rising costs of other marketing channels like PR and paid media. It is often overlooked by companies but can generate significant returns with minimal investment.

• 00:00 SEO still matters in 2018 due to rising costs of other channels, such as PR and paid media. Companies often overlook SEO, an untapped channel, which can generate significant returns with little investment. E-commerce companies should focus on architecture, while media companies have excelled at cross-linking content. Amazon's successful SEO strategy includes ensuring websites are fully crawlable and have a taxonomy for every page. For media and e-commerce, different strategies are needed in linking relevant content.
• 06:23 SEO best practices, avoiding black hat techniques, content relevance, and importance of keywords
• 12:38 SEO strategy for e-commerce involves considering user-generated reviews, local search optimization, content creation, keyword research, and image optimization. Analyzing traffic performance via tools like Google Analytics and refining strategies iteratively is crucial for successful SEO.
• 18:53 SEO optimization for images includes using alt text, following best practices like Pinterest, generating paid traffic, and building links with quality and relevant content. The emphasis is on creating interesting content and gaining organic growth as well as proactive distribution.
• 25:27 SEO and link-building strategies, the importance of quality content, considering mobile and desktop users in SEO, and matching user intent for effective ranking.
• 31:46 Expanding globally can be a significant opportunity for businesses, involving steps like enabling international shipping, accepting other currencies, and translating content. Best practice is to create language-specific subdirectories rather than separate websites. For China, consider Chinese hosting and compliance with local laws for better rankings. Consider Naver for Korea and Baidu for China.
• 38:35 Google's partnership with Korean companies impacts SEO strategies in South Korea. GDPR benefits SEO with updated privacy policies, reduced paid budgets, and decreased cannibalization by paid advertising. Creative and analytical individuals are best suited for SEO roles. Evaluating applicants involves testing their creativity, analytical abilities, and practical experience. Responding to a sudden drop in organic traffic requires a thorough analysis, such as investigating rankings, analytics, and potential penalties.
• 45:15 A conversation about traffic recovery, evaluating employees for SEO success, essential tools, and starting in SEO without formal courses.