Key insights

• ⚠️ Scandal involving a popular YouTube sponsor, Honey
• 💬 Claims about Honey's coupon-finding service
• 🌟 Involvement of high-profile creators in promoting Honey
• 🔦 Scandal brought to light by a creator called Mega lag
• ⚠️ Honey involved in shady practices related to affiliate codes and data collection
• 💔 Honey's double messaging and affiliate code manipulation is considered a scam
• 💸 Creators share experiences with sponsored content and emphasize the impact of Honey on their earnings
• ⚠️ Creators should be cautious about sponsorships, thoroughly vet sponsors, and rely on trusted long-term channel partners

Q&A

• What cautionary advice is given to creators regarding sponsorships?

  Creators are advised to be cautious about sponsorships, thoroughly vet sponsors, and be selective about partnerships, especially considering long-term trusted channel partners. They are also encouraged to uninstall or avoid using Honey due to its unethical practices.

• How did the scandal involving Honey impact creators?

  The scandal had a significant impact on creators who promoted Honey, leading them to reevaluate their sponsored content, remove Honey ads, and warn others about the app's unethical practices, emphasizing the need for skepticism in collaborating with companies for sponsored content.

• What unethical practices was Honey involved in?

  Honey was involved in unethical practices such as manipulating affiliate codes, replacing creators' referral codes with its own, convincing retailers to display less beneficial coupon codes for its users, and questionable data collection.

• Who brought the scandal involving Honey to light?

  The scandal was brought to light by a creator named Mega lag, who exposed Honey's deceptive practices and its impact on creators' earnings through sponsored content.

• How were high-profile creators involved in promoting Honey?

  Many high-profile creators were involved in promoting Honey through sponsored content on their channels, unaware of the sponsor's unethical practices in manipulating affiliate codes and revenue sharing.

• What is the scandal involving the popular YouTube sponsor, Honey, about?

  The scandal involves Honey, a prominent YouTube sponsor, which was known for its easy collaboration and forward-thinking marketing. However, it was involved in shady practices related to affiliate codes and questionable data collection.

• 00:02 The video discusses a scandal involving a popular YouTube sponsor, Honey, and claims about its coupon-finding service. Many high-profile creators, including the speaker, were involved in promoting Honey. The scandal was brought to light by a creator called Mega lag.
• 01:42 Honey, a major YouTube sponsor, was known for being easy to work with and forward-thinking in marketing but was involved in shady practices related to affiliate codes and data collection.
• 03:25 Online retailers encourage people to use affiliate programs, but Honey replaces creators' referral codes with its own and convinces retailers to display less beneficial coupon codes for its users.
• 05:26 Honey's double messaging and affiliate code manipulation is considered a scam, deceiving both users and retailers. They sponsored numerous videos and stole affiliate revenue while not providing the best deals to users.
• 07:14 Creators share experiences with sponsored content and emphasize the impact of Honey on their earnings. Some creators actively remove Honey ads from their videos to avoid unintentionally promoting the app. There is a need for skepticism when collaborating with companies for sponsored content.
• 09:00 Creators should be cautious about sponsorships, as demonstrated by the Honey scandal. It's essential to thoroughly vet sponsors and be selective about partnerships. Uninstall or avoid using Honey due to unethical practices. Rely on trusted long-term channel partners for sponsorships.